Abstract
Following the 2016 survey, the NHK Broadcasting Culture Research Institute conducted the “Survey on Media Use” from November through December 2017, using a drop-off/pick-up method, to which 2,340 persons responded. This year the authors report the findings, focusing on the following four themes.(1) 4K/8K: The recognition rate of 4K television increased from the previous year (72% to 76%) for the entire respondents, and so did the recognition rate of 8K (47% to 55%). For 4K, there was an increase in those “very interested in it” (4% to 5%) as well as in those “somewhat interested in it” (24% to 31).(2) Simultaneous online distribution of broadcast programs: The recognition rate was 35%, and those willing to use the services accounted for 41%. By age and gender, it is revealed there is a constant demand among young and middle-aged groups, such as more than half of men aged 16 to 29 and women in their 30s responding they were willing to use the services.(3) Fee-based video streaming services: The subscription rate rose from the previous year for the entire respondents (4% to 7%), but those willing to subscribe fell (20% to 13%), which highlights the challenge of how to attract more people.(4) News site apps: For the entire respondents, the most used site was “Yahoo! News” (44%), followed by “LINE NEWS” (22%). By age and gender, “LINE NEWS” (60%) outnumbered “Yahoo! News” (50%) for women aged 16 to 29. Many cited “easy to use” as the reason for using the site.
