Abstract
This is the second part of a series reporting the results of an attitudes survey (web questionnaire survey and focus group) of television viewers on reruns. Following the first chapter that reviews Part I, the second chapter analyses “elements” and “patters (structures)” that viewers hope to see in the reruns by genre of programs. The analysis finds that women in their 40s particularly want to see many elements and feel strong attachment to reruns. It is also revealed that there is a strong need for watching reruns with improved image quality among men and those who view TV content also on the internet. The third chapter “Needs for NHK's Reruns” reports the trend of demand for what is called authentic programs, with many people wanting to see “masterpieces and popular works,” “considerate reporting with accurate information,” and “profoundness and grandiosity.” The fourth chapter “Expectations for NHK Archives” finds that male like to “watch programs that were aired when they were in their teens or 20s.” In terms of access to NHK's past programs, while “reruns on television” and “free online streaming” are the two popular media tools, it is found that young people are remarkably less interested in the archives. The sixth chapter presents the discussion at a symposium organized as part of the “BUNKEN FORUM 2021 Presentations of Research Reports.” Ms. Mafune Kana (Programming Division, BS TV Tokyo Corporation) likened past programs to “pickles,” saying, “You should make tartar sauce with them to make it easier for viewers to consume reruns.” Prof. Takinami Yuki (Josai International University) said, “Reruns serve as the gateway to rich archives,” and Prof. Ishiyama Tomoki (Akita University of Art), “With more people newly involved, the archives themselves will become stronger and stronger.” Both expressed great hopes for the use of past programs.
