Abstract
The Nationwide Diary–Method Surveys on Cross–Platform Reach aims to serve as basic data for the examination of people’s media usage and the future development of broadcast–related contents, by periodically conducting a public opinion on the reach (percentage of people who were exposed to a given content/service at least once during a week) of contents and services provided by broadcasters such as TV and radio broadcasts, data broadcasts, time–shift viewing of recorded programs, online videos, and social media. This paper reports the results of two surveys held in November 2021 and July 2022.The reach of contents and services provided by broadcasters were classified into three categories:“real–time”(via broadcasting),“time–shifted,” and “internet”(via telecommunications). The 2022 survey shows that the “real time” reach was 87.7%, “time-shifted” 53.6%, and “internet” 35.8%, with the total reach (viewing/using any of the above) of 92.0%. The total reach and “real-time” reach fell from the previous two surveys (July 2020 and November 2021), and “time-shifted” fell from the previous survey. On the other hand, the “internet” reach was higher than in the previous survey, but the figure increased only among those in their 60s—an age group with relatively high reach for “real-time” TV viewing—while the “internet” reach was still sluggish among those in their 20s, whose “real-time” and “time-shifted” reach has been declining. On the contrary, for those in their 20s, “only non-real-time” reached 20%, which shows that new styles of contacting that involve no “real-time” viewing, are spreading.
