Abstract
The use of AI anchors in the media has been expanding in recent years. Although technological advancements have been remarkable, there have been few studies focusing specifically on AI anchors. Investigating and identifying their current state would be beneficial for understanding and anticipating future developments. Nevertheless, detailed information, including technological aspects, remains limited, making it difficult to see the whole picture.
This study focuses on the roles of AI anchors based on the information obtained from domestic and international news reports and other sources, and classifies them into three types according to the degree of human involvement.
These categories are as follows.
Type A: AI simply reads out scripts written by a human.
Type B: AI reads scripts that have been automatically generated from data.
Type C: AI autonomously develops speech content and engages in dialogue or other forms of interactions.
The result of the survey suggests that Type A is currently used most commonly. Type B was also found to be technically feasible, although it is not adopted as widely as Type A. Meanwhile, Type C was considered technically feasible as well, but concerns were raised about the potential risks of undermining the public trust in the media in some cases.
The use of AI anchors is expected to continue expanding among media outlets worldwide. However, when introducing them, it will be essential to carefully evaluate the benefits and associated risks, and to strike an appropriate balance between the two.
