The NHK Monthly Report on Broadcast Research
Online ISSN : 2433-5622
Print ISSN : 0288-0008
ISSN-L : 0288-0008
How Television Covered the “Midwinter Snap Election”
TV News Coverage of the 2026 House of Representatives Election and Voter Perceptions
Shinichi UESUGIHiromi AKIMOTO
Author information
RESEARCH REPORT / TECHNICAL REPORT FREE ACCESS

2026 Volume 76 Issue 7 Pages 2-27

Details
Abstract
The 2026 House of Representatives Election was dubbed "midwinter snap election." This paper examines voters' perceptions of TV election coverage through an online survey, analyzes the content of programs aired by NHK and the key stations of commercial network broadcasters, and compares the two. In the online survey, the majority of respondents evaluated the TV election coverage "positive, but not quite sufficient." Regarding the most relied-upon source of information, many respondents cited television, but YouTube and social media—including content posted by political parties—were closing in on television. An analysis of the coverage content indicated that television did provide voters with information to help them form their voting decisions regarding election issues and the stances of political parties, to a certain extent. On the other hand, regarding coverage of the growing problem of disinformation and misinformation, the "insufficiency" pointed out by voters in the online survey was borne out by the actual content of the reports.
Content from these authors
© 2026 NHK Broadcasting Culture Research Institute
Next article
feedback
Top