Journal The Japan Association of Regional Development and Vitalization
Online ISSN : 2758-1071
Print ISSN : 2185-0623
An empirical study on regional revitalization through the utilization of tourism resources
Do Nagasaki city's fish dishes increase tourists' travel satisfaction and encourage repeat visits?
Sana SEGAWASunhee SUKYuki YAMAMOTO
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2024 Volume 21 Pages 129-138

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Abstract
Nagasaki Prefecture ranks 4th in the country in terms of catch in 2021. Nagasaki City is promoting the establishment of 'sashimi' as one of its tourism contents starting in 2021 and is using the catchphrase 'Nagasaki = sashimi'. In this study, we conducted an empirical study and survey on visitors to Nagasaki area, focusing on the impact of 'fish' on travel satisfaction. As a result of the analysis, it was confirmed that receiving information about fish in advance had a statistically significant relationship with tourism satisfaction. Additionally, tourists with information about fish were more likely to eat fish dishes during their tour, which was statistically related to travel satisfaction and intention to revisit. In conclusion, suggestions were made regarding Nagasaki City's tourism industry.
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© 2024 The Japan Association of Regional Development and Vitalization
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