Elucidation of how to acquire the advantage in rural area and growth mechanism of SME by the analysis of relation between rural area ecosystem and enterprises’ characteristics

-Case study of small and medium size manufacturer which moved to rural area from big city -

Abstract

There are various SME in rural area ecosystem. This study analyzes characteristics and management strategy of a company which keeps growing. Firstly, VSO model which bases on interorganizational relations is used in order to analyze how to build the relations between local ecosystem and a company. SME which keep growing have its original variable and management variable, and they take management strategy and exchange management resource with organizations in local ecosystem in order to change disadvantage variable to advantage variable for their growth. This study shows the process and mechanism how company can grow with local ecosystem. Logical model which is needed for generalization of the mechanism of SME growth is organized. This model will be applied for various type of SME for their growth.