Abstract
In order to prevent the decline of local communities, it is required to revitalize the local industries by approaching both elder generation and the younger generation. This paper takes up the case of Nototsugu, Co., Ltd. working on the issues of business succession in the Noto area, Japan, where the local economy is going into a decline and was severely devastated by the 2024 natural disasters. By the case analysis of how Nototsugu drives its business forward and brings about impacts on the area, this paper suggests the key factors, such as the significance of building strong ties between the organizations and of sharing the vision and mission sufficiently between the organizations, and also the importance of forming sustainable cash-flow of the project.
