Abstract
This study aims to promote Ushikubi tsumugi, a regional resource of the Hakusan Tedori River Geopark in Hakusan City, by exploring its application in small items beyond traditional kimonos, specifically focusing on the development of body bags. Using the photo evaluation empathy method, a sensory evaluation technique, we translated consumers’ vague impressions into concrete design elements to explore contemporary uses for Ushikubi tsumugi. Analysis results showed that Bags A and B received high evaluations as practical designs suited for everyday use, while Bags C and D were perceived as “formal,” indicating room for improvement in terms of visual appeal and approachability. These findings suggest that for Ushikubi tsumugi to gain broader acceptance as a regional resource, designs that balance practicality with sensory appeal are essential. Additionally, the photo evaluation empathy method proved effective in accurately capturing consumer needs, underscoring the significance of integrating regional culture with fashion and continuously pursuing designs that reflect current consumer demands.
https://ror.org/05c85ns62 
