1992 Volume 36 Issue 1 Pages 7-18
A questionnaire survey on people's concern for Japanese style clothes (personal experience in wearing Japanese style clothes, feeling of attractiveness of Japanese style clothesdressed appearance, etc.) was undertaken over a wide range of age bracket to collect data helpful for further development of Japanese style clothes-culture from their experiences in getting dressed in Japanese style clothes and their attitude towards Japanese style clothes.
(1) The overwhelmingly large majority (98.3%) has experience in getting dressed in Japanese style clothes. However, only a very low percentage (less than 5%) of people has the daily habit of wearing Japanese style clothes.
(2) More than 80% has a strong desire to wear a Japanese style clothes when an occasion arises. A very large percentage of people was also found to have a desire to possess an informal summer Japanese style clothes (yukata), visiting dress (homongi) and tomesode-Japanese style clothes.
(3) The personal feeling of attractiveness for Japanese style clad appearance differs with ages. Young people are attracted by the beauty and gorgeousness of Japanese style clothes themselves. Aged people mostly admire the beauty of coordination with an obi, obiage, the color of fuki or the neckband of juban.
(4) The purchase is motivated by (1) the personal taste for color and design, (2) material and (3) price in the order named. As consumers, they wish to buy only at prices which they consider reasonable for the quality and the beauty of a Japanese style clothes that might appeal to them.
(5) Approximately 90% considers it inportant to foster Japanese style clothes culture. Many of them think that fostering of Japanese style clothes-culture may be achieved by increased chances of wearing Japanese style clothes, moderate pricing of Japanese style clothes and increased facile opportunity of learning how to get dressed in Japanese style clothes.
