1993 Volume 36 Issue 2 Pages 77-90
A questionnaire survey was carried out to investigate the men's awareness in female figures attired in Japanese clothes and the men's own use of Japanese clothes.
Men were highly interested in female figures attired in Japanese clothes, and 95% of them felt attracted. However, it was found that they did not particularly desire women to be dressed in kimonos in their daily lives. This seemed to reflect their awareness of the present-day life style and inconvenience of a kimono style in daily activities.
Of types of women's kimonos, an informal night-wear kimono worn for summer festivals and fireworks shows were genrally most preferred. There were some differences by generations in the types of kimonos preferred.
The top reasons for feeling attracted in a female kimono style was “the decent and symphonic beauty”, “the beauty of the neck from the back view” and “the deft tackling of the bottom while walking in kimono-accustomed women”, in the order mentioned.
Of men, 84% had an experience of wearing Japanese clothes, and 46% had an experience of wearing them as everyday clothes. Of these 46% men, 10% weared them because they liked Japanese clothes for no particular reasons.
A high percentage (80%) of them considered it important to continue to foster the kimono culture.
