The Psychological Factors Influencing Environmentally Responsible Clothing Lifestyle Behavior in Terms of Consumer Education

―In the Case of Purchasing Behavior for Second-hand Clothing of Female Students in Home Economics Clothing Science Course―

Abstract

  The purpose of this study were 1) to measure the extent of women's college students' awareness (practice intention) and practice (practice frequency) for environmentally responsible consumer behavior, i. e. purchasing the second-hand clothings at a free-market store and a second-hand clothes store and 2) to investigate the effect of their psychological factors toward their awareness (practice intention) and practice (practice frequency) using the Hirose regression model.

  The results of the multiple regression analysis revealed that 1) there was the gap between their awareness (practice intention) and practice (practice frequency) and 2) the extent of their awareness (practice intention) was affective for perception of effectiveness, evaluation of feasibility, evaluation of benefits, social and family norm and 3) the extent of their practice (practice frequency) was effective for evaluation of feasibility.

  These findings showed the necessity of their evaluation of feasibility change toward the saving practice in developing a consumer education program.