A Study on Creating Regional Economic Cycle through Farmers’ Market

Evidence from “Farm-mileage Program” held in Higashiosaka city, Osaka

Abstract

The purpose of this study is to reveal how “farm-mileage program” held in Higashiosaka city creates regional economic cycle through local farmers’ market. The program is one of loyalty programs targeting only locally certified fresh food. To achieve the purpose, questionnaire survey was conducted to consumers getting rewards and to farmers obtaining local certification. As a result, consumers who purchase the products for farm conservation have better knowledge of the program and consume them a lot. This leads good sales of the products in farmers’ market, which encourages positive farmers to extend their farm land for certified fresh food.