Abstract
The objective of this study is to investigate how the consumers’ recognition for eggs from rice- fed chicken may vary by different information treatment. Data were gathered from the members of Coop-Shiga by a survey distributed.
In the attitude survey, after receiving the detailed information about how eggs from rice-fed chicken may benefit Japanese agriculture, most of respondents valued them high.
In the choice based conjoint analysis, the members received the selected and more targeted information about the benefits of these eggs. Only when members realized the benefits of them directly, they chose the eggs from rice-fed chicken.
