Abstract
This paper aims to find out the characteristics and the promotion methods of specialties in Oita prefecture.Findings are as follows:1)Increase of sales are concerned with producing factor, mobilization factor and PR activities. Recently, mobilization factor and PR activities have been increased. Besides the aging of producer and the labor shortage are common problems for each municipality.2)There are many cases that the same specialties are made in several municipalities, while the recognition area is kept in smaller than municipality area.3)A partnership of nearby municipalities has tendency to increase of sales because of competitiveness in market, and it has effect to keep the specialty producing system.4)The combination of specialties, limited production in a certain area and introduction of a use for specialty lead to increase of sales.
