Host: The City Planning Institute of Japan
The purpose of this study is to analyze user's preferences over dogrun facilities in city parks by using a choice modeling approach. The graphics and text format of choice sets were used to test the performance of both formats as means of information transmission. The dogrun is mostly built in a park in order to let dogs play inside a fence without a lead. Stated preferences data for graphics and text format choice sets and user's revealed preference data were collected at Komazawa Olympic park and Jyohoku central park. The data were analyzed by a mixed logit model which allowed individual taste heterogeneity. The differences in the two formats appeared apparently in the number of timbers, which was easily transmitted to the respondents as visual information. Willingness to pay of users for a dogrun was estimated at about 235 - 486 yen per use.