The Journal of Marketing and Distribution
Online ISSN : 2433-9784
Print ISSN : 0389-7672
A New Rationality in Consumer Behavior: Generation Zʼs Multi-Dimensional Time Performance Orientation
Ryo Hirose
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Keywords: Quality of Consumption
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2026 Volume 57 Issue 6 Pages 4-13

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Abstract
[in Japanese]
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2026 The Distribution Economics Institute of Japan

This article is licensed under a Creative Commons [Attribution-NonCommercial-NoDerivatives 4.0 International] license.
https://creativecommons.org/licenses/by-nc-nd/4.0/
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