A Qualitative Survey Analysis on Motivation to Continue Playing in Digital Games

Abstract

Players start playing games they are interested in, and this motivates them to continue playing. However, the style of play in Japan is unique, and the motivating factors are likely to be diverse. Therefore, we conducted a qualitative survey on the sources of motivation. As a result, we found factors that have not been identified in existing research, and the factors classified as “immersion” are subdivided.