Proceedings of Annual Conference, Digital Game Research Association JAPAN
Online ISSN : 2758-6480
13th Annual Conference
Session ID : 4-3
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Game and Sociology 2 ( Oral session 4 )
A Study on Purchasing Behavior of Pirate Users in the ACG Industry -
*Liwei Hao*Akinori Nakamura
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CONFERENCE PROCEEDINGS OPEN ACCESS

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Abstract

By studying the characteristics, personalities and purchasing behaviors of pirate users in game and anime research, we aim to identify the similarities and differences between licensed and pirate players, and to identify ways that can turn pirate players into licensed players by looking at user perceptions from each different platform, thereby increasing sales in the ACG industry.

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