Global Expansion of Japanese-style Math Apps Utilizing Gamification

– Jan. 2025 –

Abstract

The international expansion of a mathematics educational app that incorporates the Japanese curriculum, which forms the foundation of Japan's strong performance in PISA mathematics assessments, and merges it with the strengths of the Japanese gaming industry through gamification. The presentation will discuss the app's acceptability in international markets and diverse cultural contexts, exploring both the potential educational effects and the challenges involved.