A survey on the impact of the coverage period on the pre-registration event in social games

Abstract

With the spread of smartphones, social games have increased. In social games, the number of users is an important indicator of business because increase of users is directly linked to profit. One method of acquiring users is “pre-registration”. In this research, we investigated the existing games on the relationship between the pre-registration period and the interest in the game, and examined the optimum KPI.