How can smart phone game players be classified?

The classification of Japanese players by analyzing interests through game playing

Abstract

The purpose of this paper is to answer the question “How can smart phone game players be classified?” by analyzing the interests players acquire through gaming. Though previous research analyzed motivations and play styles of game players, they mainly focused on child or young players. On the contrary, this paper classifies Japanese smart phone game players by analyzing data collected by questionnaire survey to both young and old.