Have You Heard of Fantasy Sports?

- A New Form of Spectator Experience Connecting Sports, Games, and Industry-

Abstract

This paper focuses on the mechanism of fantasy sports, a form of spectator-participation game, and examines the potential for its social implementation in Japan. First, it reviews pioneering cases overseas and outlines their relationship with legal frameworks and cultural contexts. Next, it introduces two pilot projects conducted by the author’s company, Supporters’ Crown and Stats Bingo, to highlight their significance as fan experiences that connect sports and games. Finally, it considers the potential impact of such initiatives on the Japanese sports industry.