Abstract
Despite the popular and important role of shopping as a major tourist activity, feature of destination attraction, motive for travel, and the subject of an individual shopping involvement in relation with his/her travel behavior has not been fully researched, especially in Taiwan.This study examines the nature of the relationship between a Taiwanese individual's tourist shopping involvement and his/her travel behavior with travel motivations, information searches, destination perceptions, and travel intentions. To research on the idea, a set of hypotheses are developed. A questionnaire survey along with multivariate analysis is employed to verify the conceptual model and to calibrate the relative importance for those interrelated factors. This research finds that there are significant relationships between an individual tourist shopping involvement and travel motivations, information searches, destination perceptions, and travel intentions.
