Host: Eastern Asia Society for Transportation Studies
Pages 32
This paper first theoretically analyzes the current problem of air ticket pricing in China, and investigates the consciousness of travelers on the price level with Price Sensitivity Measurement. Secondly, from the perspective of air transport suppliers, optimal air ticket model is built for suppliers benefit increment, and from the perspective of travelers, rational air ticket price model is built for market scale enlargement. With consideration of different price sensitivity of business and private consumers, this paper distinguishes them. Finally, by taking Dalian-Beijing flight as an example, data are collected from the questionnaire analysis and optimal air ticket price point and the rational price point are estimated with the models, respectively. The results of the example show that the current ticket price is higher both for business consumers and for private one, which matches the theoretical analysis. The numerical test verifies the feasibility and availability of the method.
