Foreign Visitor's Evaluation on Tourism Environment

Abstract

Tourism Environment as comprised by Safety, Cleanliness, Barrier-free, Multilingual Writing, Communication, Price, Transportation and Electronic Service, contributes to the foreign visitors travel satisfaction in terms of convenience and comfort. In this light, this study aims to understand 1) the relative importance of the items which define tourism environment, and 2) how foreign visitors evaluate Japans tourism environment. The analysis showed that foreign visitors highly prioritize Safety followed by Transportation and Price. In addition to the foreign visitors subjective evaluation, quantitative analysis was done to certify the evaluating system of tourism environment. The result shows that Japan has strength with regards affluence to the wealth and social stability but has weakness in language.