Abstract
The objective of this paper is to provide the evidence on how a management model developed
for urban mobility systems was applied in the Brazilian reality, highlighting the fact that whenever a
model is adopted by a running system, three elements are critical to pursue such an endeavor: the model
contents and underlying rationale; the political opportunity; the implementation process. These will be
presented in the paper that follows. A first paper under the same topic addressed the structure and rational
of the model. The current paper addresses the implementation process in Brazil. For a full understanding
of the model and its implementation a reading of the first paper is recommended. contents of the model
and its rational.