Abstract
This manuscript presents the analysis of tourist demand and preferences regarding sightseeing bus service in the Rattanakosin Island area, an old town of Bangkok. Initially, there was a sightseeing bus service running through attractions in the area; however, it was closed down due to unpopularity and some legal issues. The objectives of this study are to understand tourist demands and attitudes for the service and to seek an appropriate service that could satisfy them. It was done through a survey of 105 Thai and 105 foreign tourists around the area. It was found that both groups are interested in using the service. However, they prefer different service arrangements, i.e., Thai tourists prefer a tram-like vehicle with a shorter travel time and less expensive fare; however, the foreigners like a more comfortable vehicle with longer trip time and higher fare. In conclusion, two distinct types of service would be developed for each tourist group due to their different preferences.
