Abstract
A sustainable transport system needs to focus not only on reliability and efficiency, but also on the safety aspect. Speeding problem has becoming one of the major road safety
focuses around the globe (Global Road Safety Partnership, 2008; OECD/ECMT Transport Research Centre, 2006). Many researchers have shown the negative effect of speeding on road
safety (Nilsson, 2004; Walz et al., 1983; OECD/ECMT Transport Research Centre, 2006). One of the speed management strategies to reduce the harmful effects of speeding is by
utilizing in-vehicle technology such as intelligent speed adaptation (ISA). Several previous researches have shown the effectiveness of ISA system in reducing the speeding problem
(Sundberg, 2001; Lahrmann et al., 2001; Jamson et al., 2006). This concept paper discusses the settings of a pilot study in Malaysia along with its challenges as well as recent progress on
adapting a commercially available handheld GPS device as working ISA system.
