Bike-sharing Systems and Destination Satisfaction in Overseas Tourists

Abstract

This study empirically explores the association of bike-sharing systems (BSSs) with destination satisfaction in overseas tourists. The selection of attributes of destination satisfaction and BSS for analysis was based on literature reviews and tourist interviews. Then, a questionnaire survey was conducted on overseas tourists in Taipei, Taiwan. The sample included 400 effective responses, which were analyzed using ordered logit regressions. The empirical data showed that overseas tourist perceptions of multiple BSS attributes are associated with tourist destination satisfaction. Specifically, quality of shared bikes and enjoyment, accessibility, and safety of BSS use were the significant attributes explaining destination satisfaction. The empirical results broaden the understanding of the role of public transport in tourist satisfaction and produce new policy directions for promoting city bike tourism.