Japanese Failure in Russian Business - Looking back and Thinking over its Business Potential

Abstract

Compared to European and American counterparts, Japanese business record with Russia is mediocre. Post Ostpolitik quantity driven export deals have not helped her build up enough expertise in meeting Russian business requirement of which nature is totally different from what was in place in the USSR. The Japanese under performance has also derived from so-called Japanese style management and Japan Inc. type approach, which has not been compatible with changing global business paradigm. Considering geographical proximity and demand-supply balance of natural gas, possible frontier may lie in the Russian Far East. In cultivating such frontier rapidly changing nature of gas from local to more international commodity is to be taken into account.