Abstract
This study reveals the spatial characteristics of the local supply chain based on the questionnaire survey of sellers in the street markets of Kochi City. In particular, this study elucidates factors in sustaining the street markets in decline all over the country through the analysis of the sellers' behavior from goods procurement to sales. Most sellers gather and offer their crops, flowers, fruits and vegetables, or tea for sale. However, it is confirmed that the sellers have decreased in number and have been growing older. Many married couples comprise both partners as sellers. There are many married couples that find new retail channels except the street market. However, face-to-face selling is an asset of the street market wherein sellers enjoy communicating with their customers and attain fulfillment in their work. At present, although sellers intend to continue their business, it is becoming increasingly difficult to secure successors for many of them.
