Abstract
reflective LCD's inner diffusing reflectors have convex and concave surfaces which are designed to scatter lights for viewing directions, and LCD's brightness for viewers depends on the illuminative environment conditions and the reflectors scattering characteristics. So the brightness is difficult to be estimated by simple measurements. For the purpose of analyzing the reflective LCD's brightness in practical conditions, the authors introduced the ambient light distributions of typical use scenes such as an office or a living room into evaluating the LCD From this results, it will be possible to simulate the brightness of LCD in practical conditions.