Annual Journal of Studies The Society for Fashion Business
Online ISSN : 2436-3278
Print ISSN : 1348-9909
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Changes in the value of real store in the digital age
─ To a new channel strategy in the fashion business ─
Masami Baba
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Keywords: physical store, omnichannnel, experience value, marketing 5.0, customer journey
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2025 Volume 30 Pages 21-31

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