Abstract
When an observer rates whether clothes are well-becoming to the wearer or not, his rating must be usually based on the recognition of certain visual factors characterizing the clothes and wearer. The purpose of this article is to look for such factors being essential to the visual rating of becomingness and to establish a mathematical model that can elucidate the mechanism of rating. In the previous model, the final total rating is estimated only by simple addition of the rating scores of many elemental factors, so that the effect of crossing between the factors can not be taken into account. The present approach can treat the effect of interaction between the factors of wearers and clothes.
A set of words, adjectives in Japanese to represent the visual images of clothes and of wearers were chosen, eithteen and twenty pairs of words were adopted for clothes and for wearers, respectively. A hundred test clothes, fifty nine test wearers, and thirty eight observers were prepared for the rating experiment.
The degree of becomingness was graded into three degrees by the sensory test. From a factor analyzed the results of rating, five common factors were induced for clothes and six were for wearer. A calculation scheme was established to express the criterion of rating on becomingness in terms of those common factors. It was found that this method was able to elucidate the cross effect of visual factors between the wearers and the clothes and gave a good estimation to the actual becomingness.