Abstract
In recent years, the color variations of the products have been increasing with the diversified human individuality. And also aftermarket services have been active, so we can customize the colorings of the products we bought, for example, a car, a cell phone and so on. So there is the demand for recommendation of suitable color that represents the expression we imagined, and such demand will be increasing. In this paper, by assuming that there is a hierarchy of kansei words, we propose a model of the mechanism that we assign kansei words given physical sensation. In addition, we present a product color coordinate system that reflects user's preference.
