Social Simulation Based on Perceptual Balance

Abstract

Harary's structural balance theory based on the idea of Heider explains social processes and is used to account for social actor's attitudes toward another. We propose a new social value emergence model in the form of an agent-based simulation model. In this model, the structural balance theory is used to explain the feelings, attitudes and beliefs. Each agent is in effort to reach balanced states and communicates with each other. We analyze a social value emergence by using the proposed model.