Abstract
In all media now, the creation activity for hit is generated.
There are a lot of concepts that people can recognize in the world
and the candidate of combination increases more.
However, the combination of success is rare in all combination and the law of success is not understood on the surface.
In this study, it proposes the technique for discovering an effective combination of concepts.
The proposed method is measuring the validity accepted by people and the novelty of the combination by Mutual Information.
The effective degree of the combination is provided by keeping a good balance between concepts.