Abstract
The global warming problem by greenhouse gas emission has become more serious. Also in the transportation section, clean energy vehicles such as EV or PHV should be promoted as well as the modal shift, since CEV can be moved with the low load to the global environment. However, it is pointed out that the social interaction affects the promotion of CEV. Therefore, the multi agent simulation system for promotion planning of CEV is developed with local interaction process and social conformity in the present study. Intention of holding CEV is described with the database of the questionnaire survey about purchasing Eco-vehicles. On the other hand, the social network of the artificial society is described as the small world network model. According to some scenario, the promotion processes of CEV in the artificial society are observed with the proposed MAS system. Finally, it can be concluded that the proposed multi agent simulation with social interaction is useful for promotion planning of CEV.
