The difference of attention allocation between residents and visitors during strolling

-An experiment in Kaminoyama-

Abstract

What people look at when they stroll through a street? This is an important problem for tourism industry. Presumably, what the visitors look at is different from what the residents do. The authors conducted an experiment in which the residents and the visitors strolled through a street and took pictures. As a result of the quantitative analysis, it is Shown that the residents paid their attention at the height of eye level whereas the visitors allocate their attention at various height. It is because the important information exists at the height of eye level for residents, on the other hand, the visitors intend to under their surroundings.