Proceedings of the Fuzzy System Symposium
31st Fuzzy System Symposium
Session ID : TA3-5
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Host: Japan Society for Fuzzy Theory and Intelligent Informatics (SOFT)

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A Study of Kansei Evaluation Model of Regional Brand
*Hiroyuki Inoue, Saika Nakamura
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Keywords: Regional Brand, Kansei Evaluation, Factor Analysis
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Abstract
In regional activation, there has been a growing interest in regional brand. In this study, we try to construct image evaluation model of regional brands based on questionnaire data of Kansei words. Also, we apply this model to regional brands in Fukui Prefecture.
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© 2015 Japan Society for Fuzzy Theory and Intelligent Informatics
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