Attention Allocation of Japanese and Non-Japanese Students during Information Seeking in University Website

Abstract

The basic means of information gathering for international students is the Internet. Therefore, a university's website must be appealing and informative. In this paper, we focus on attention allocation during the information-seeking and conduct a comparative experiment between Japanese and nonJapanese users, and objectively analyze the difference in the information seeking behavior between the two groups by measuring their gaze and action. In addition, by focusing on the hyperlinks to the correct information, we examine the factors that inhibit the optimal search behavior of users.