Impression Analysis of Local Government Logo Marks and Its Application to Goods

Abstract

Local governments are actively engaged in regional promotion activities, and the creation and utilization of local government PR logo marks is also becoming active. Local government PR logos are printed on posters and wrapping paper for souvenirs, and are used in goods that use the logo mark. In this study, we conduct an impression survey on local government PR logos, and clarify the impression space and evaluation axis in local government PR logos. Next, we conduct a survey on the combination of logos and goods to clarify the elements of logos that are suitable for apparel goods.