Research on Verification of Advertising Effectiveness of Digital Signage using Face Recognition Technology

Abstract

In recent years, digital signage has seen an increase in installation primarily in urban areas due to its ability to provide interactive content compared to traditional paper posters. While research has been conducted to assess the advertising effectiveness of digital signage by analyzing the number of viewers through image analysis, understanding post-viewing behaviors has not been fully explored. Therefore, this study aims to investigate the potential evaluation of advertising effectiveness by applying image recognition technology to digital signage.