Abstract
This paper proposes the concept of “Integrated Hospitality” aiming at improving the productivi- ty of service industries. It is defined as an integrated enterprise/social value chain management initiated from the co-creation process with service consumers. Cultivating the ability of the inte- grated hospitality in various organizational levels, we can gain the capability of intangible asset value evaluation, service capability for balancing asset constraints and stakeholder conflicts, etc. We will contribute to pursuing the continuous service value creation in domestic/local commu- nity as well as in the global competitive environment.
