Abstract
In this paper, we reviewed relevant theories about authenticity in the field of tourism sociology and anthropology and examined the relationship between cultural commodification and authenticity in tourism. We also examined the concept of stage setting in tourism as a method to construct authenticity through cultural commodification. Presenting the case of Amakusa Nanban cultural tourism, the paper proposed a framework for staging cultural tourism and constructing cultural authenticity. Finally, important issues to develop cultural tourism in Amakusa were discussed.
