2006 Volume 3 Issue 1 Pages 23-34
This paper discusses about the global strategies of the multinational corporations of which headoffices are located in the U.S.A., Europe, and Japan. In recent tire industry, a few manufacturers hold alarge part of the global market and the worldwide competition is keen in this business. The aim of thispaper is to compare the global strategies practically by following the history of the management of therepresentative tire manufacturers in the world. And applying the framework of Bartlett, C. and S.Ghoshal, this paper intends to unveil the features and effective measures of their global strategies.
