The Concept of Fram ing in Political Consciousness Research Reexamined

Abstract

This article surveys the concept of framing in political consciousness research, and examines its logical implications and theoretical validity as a leading principle of researches. The psychological principles which determine the perception of decision-making problems and the evaluation of probable results which come out of the decisions will bring about remarkable shifts of preference when the same issues are framed in different manners. And this new shift will be easily anticipated and predicted so far as a paradigm change of framing is concerned. In consequence of the consideration, a new framework will be presented as a guiding principle of researches.