Analysis of Users' Reviews on Rakuten Travel Website

Abstract

Travel has long been a favorite pastime for many people. However, the factors that are important to people when they travel differ from person to person. Various factors, such as the comfort of accommodations, the convenience of transportation, and cost, influence decision-making. The purpose of this study is to identify the factors that travelers consider important when choosing a trip and analyze the trends in these factors to gain knowledge that will be used to develop marketing strategies for the travel industry.