Development of new UX value by change of occupant's viewpoint

Abstract

Since autonomous vehicles are becoming to be mainstream of the traffic society in future, a larger degree of flexibility is provided for occupants in inside of vehicles and User Experience (UX) would be desirable more than ever. In order to explore for a way of providing new UX, we investigated that the height of viewpoints affect to psychology or cognitive states during moving, by two experiments using HMD. It was found that high viewpoints induce positive emotions and low viewpoints induce negative emotions. These findings contribute a new UX value for vehicle interiors.